To help introduce the country to DRYFT, a tobacco-free nicotine pouch, we created the campaign: Own the Moment.

In each of the four spots we produced, our hero remains calm and collected in a world of chaos, thanks to their DRYFT pouch. Because of the restrictions on the way these products can be advertised, we had to come up with creative ways to communicate a message, without actually showing the product being used.

“Mission Control” was shot on a RED Scarlet X.

Written and directed by Matthew Reithmayr

DP – Ian Robertson

Produced by Doulos Multimedia